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Section 194O: TDS on E-Commerce Transactions - Applicability, Exemptions & Circular Updates

Section 194O TDS on E-Commerce Transactions - Applicability, Exemptions & Circular Updates

With the rise of e-commerce platforms like Flipkart, Meesho, and Ola, tax compliance has become essential for sellers and service providers. Section 194O mandates Tax Deducted at Source (TDS) on payments made through these platforms. This article explains the applicability, exemptions, and key updates through various CBDT circulars to ensure compliance.

For more info watch this video – TDS on E Commerce Transaction by E Commerce Seller

• Who will deduct TDS (Deductor?) -

E Commerce Operator (Example, Flipkart, Meesho, Oyo, Ola, etc.)
• Deductee: Any Person who is selling goods or providing services through an e-commerce operator
Except: Individual/HUF where gross Amount of Sale/Service < 5 Lacs
• Effective Date: W.e.f. 1st -10- 2020
• Threshold Limit – No Limit
• Rate of TDS: 1%

• Eligible Transaction for TDS -

Gross Amount of Sale or Service of E Commerce Participant facilitated by E Commerce operator through its Digital or electronic Facility or platform
Question 1: If payment of Goods or Services is paid by the purchaser or recipient directly to the E Commerce Participant. Does liability to deduct TDS arise or not?
Answer: Yes First proviso of Section 194O (1) clarifies that TDS shall be deducted as a Direct payment made by the purchaser or recipient shall be deemed to be the payment made by the e-commerce operator.
Question 2: Does liability to deduct TDS under another section arise or not, if TDS is deducted u/s Section 194O?
Answer: No, except the amount received by the e-commerce operator for hosting advertisements or any other service that is not in connection with the sale or service.
[Section 194O (3)]

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Circular 17/2020

Section 194 O is not applicable in the following Case
• Transactions in securities and commodities traded through a recognized stock exchange or cleared and settled by a recognized clearing corporation, including recognized stock exchanges or recognized clearing corporations located in an International Financial Service.
• Transactions involving electricity, renewable energy certificates, and energy-saving certificates are conducted through power exchanges.
• Payment gateway will not deduct TDS, which is deducted by the e-commerce operator
• An insurance agent or insurance aggregator will not be deducted from the policy renewal if he has no involvement in the renewal transaction.

Circular 20/2021

194O Not applicable about e-auction activities carried out by e-auctioneers if
E-auctioneers are responsible for price discovery only, which is reported to the client
The discovered price is under negotiation with the counterparty
Transactions placed directly by the buyer or seller party outside the e-portal
E-auctioneers is not responsible for purchase/sale except to the extent of price discovery
Payment of transaction carried out directly between buyer/seller outside the e portal

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Conclusion

Understanding TDS on e-commerce transactions under Section 194O is crucial for compliance. Businesses must ensure accurate deductions to avoid penalties. For seamless tax compliance, income tax return filing, and Virtual CFO Services in Jaipur, expert guidance is essential.

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E Accountax Manager simplifies tax compliance with expert Virtual CFO Services in Jaipur. We ensure hassle-free income tax return filing, GST management, and regulatory compliance. Trust our professionals for accurate financial solutions tailored to your business needs.

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CA Jitendra Agarwal

CA Jitendra Agarwal

CA Jitendra Agarwal, a Chartered Accountant, is an experienced Income Tax Advisor with a proven track record in tax planning and compliance.

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